Philadelphia

Client Kraft Foods Belgium
Fields Conversation management

Monokroom traced out the social media strategy in cooperation with Kraft Foods Belgium. The basis for this was found in the marketing strategy of the brand — unite aspiring & more experienced cooks, bound by the search for the right flavors with a unique texture and a touch of creativity.

We are responsible for the conversation management on Philadelphia’s Belgian Facebook Page in Dutch and French (in cooperation with a Francophone conversation manager). The communication consists of targeted updates about easy cooking tips and yummy & inspiring recipes that tinkle the taste buds of the community. We answer questions and complaints and are gradually building a responsive community of Philly fans.

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