Genieterskrant I & II

Client Toerisme Vlaanderen
Agency Kunstmaan
Fields Copywriting

Toerisme Vlaanderen wants to convince everyone in The Netherlands to plan a trip to Flanders. But, how can you do that? For starters, by showing how I can visit the places I’ve always wanted to see, proving that you can offer everything that I'm looking for and offering a suggestion or two (or ten, or fifty) to make my trip even more special.

Kunstmaan came up with the concept of a true Genieterskrant (Paper of Indulgance) — two lift-out pages in the main Dutch newspapers. They trusted Monokroom with the storytelling. The result: two beautiful papers with a subtle Dutch twist filled with fun, culture, shopping, food, hospitality & much more.

Download Genieterskrant I here.
Download Genieterskrant II here.

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