Client Toerisme Provincie Antwerpen
Agency Kunstmaan
Fields Copywriting

When you are a region with many assets like the Antwerpse Kempen, choosing always seems a bit like loosing. The question is: what story do you want to tell & how are you going to tell it?

The Antwerpse Kempen already has a clear strategic vision. In line with this strategy, Kunstmaan worked out the brand communication. The story is based on the concept of Buitenpretjes (Outside Jokes), reflecting the happy feelings this region evokes. Kunstmaan asked Monokroom to tell the story. The result is a happy & witty brochure full of outdoor tips for everyone.

Download Buitenpretjes here.

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