Recent work

be different, be smart

Connecting the smart community in the Benelux —true smart lovers that are in love with the city.


No real eskimos or penguins here. Only cool designer underwear for men at its finest.

Consumer flavor intelligence

At Foodpairing®, they know what's hot and what's cool.

The finest jams

The finest fruits, slow cooking, homemade recipes & a whole lot of love. That's the Belberry secret.

Going the extra mile

Parcels delivered to people, not addresses!

More work

The best or nothing.

Not only when it comes to vehicles & service, but in social media as well. That's our motto for Mercedes-Benz.

Water is our inspiration

Water is life. Today, people view the bathroom as their own personal space. We gave Geberit a platform for everything from inspiration to innovation.

The power of vitamin C

And the power of communication, experiencing the Zespri® goodness on every channel.

Iedereen Stadt

"Ik stad, hij stadt, iedereen stadt." See, inhale-exhale, feel and become one with the city of Antwerp.

Very Important Pixels™

Wearable iconic pixel portraits

Even more work


An urban shoe as a cherished symbol of soviet craftsmanship

Bake with Dr. Oetker

Let's bake! Pro, new to the baking game or just a fan of all things yummy, this is the place to connect, share & learn.

Spa Fruit

They say a picture is worth a thousand words. Or how about thousands of brightly coloured bottle caps?

De isolatiegids

Recticel points you to the insulation product you need, instantly.

Flanders, a place of indulgence

How to entice Dutch people to visit Flanders? We've got just the thing. Wait and read!

be different, be smart

In cooperation with Webveille, we created the social media strategy for smart. The proposition: "be different, be smart" —smart isn't just a city car, it's a true lifestyle.

We are responsible for the smart Benelux' allround conversation management (Facebook, Instagram, Twitter & LinkedIn) and the occasional smart city photoshoots.


Designer underwear and swimwear for men. OriginalEskimo™ is a Belgian brand with international reach and known for their collabs with top-shelf artists, such as Norwegian producer Todd Terje. Monokroom designed and developed a slick and unique online shop, powered by the popular Shopify platform.

Consumer flavor intelligence

At Foodpairing®, they know what's hot and what's cool. This US- and BE-based creative food tech company appointed Monokroom to design and develop a microsite for their latest technology: Consumer Flavor Intelligence. It allows them to stylishly target medium and large customer-centric enterprises to answer the fundamental question: What flavor should I launch?

fruit preservers

They've been producing artisanal marmalade and fruit preserves like no other since 1956, and are considered one of the world's finest. Tickle your taste buds with Belberry, official supplier of the Belgian Royal Family.

We were more than honoured to design and develop them a sturdy website, including a recipe directory with their exquisite products as the main ingredient!

Going the extra mile

Parcify is a groundbreaking and quickly expanding parcel delivery service. They bring your ordered packages not just to your home like you're used to, but wherever you are at that moment.

We helped kickstart their visual identity by designing a unique and recognizable logo, house style, iconography and mobile app interface.

The best or nothing.

In cooperation with Webveille, we created the social media strategy for Mercedes-Benz. Bearing in mind the brand's tagline is "The Best or Nothing".

We are responsible for conversation management on the Mercedes-Benz Mechelen & Antwerpen Facebook page and have fun shooting new models on inspirational and recognisable city locations.


Geberit Belgium sought ways to increase product awareness among interior designers and its presence in the design community. Their premise: "Design Meets Function". In cooperation with Webveille, we developed a well-thought-out social media strategy.

To ensure that their message reached a larger audience, we are using channels such as Facebook and Pinterest. The result? A perfect platform to engage with design professionals and prospective customers.

Zespri® Kiwifruit

Monokroom developed the social media strategy for Zespri® Belgium and The Netherlands. The main goal: create awareness around the health benefits of high-quality kiwifruit and inspire people to eat smart, be fit and live well.

This was achieved by targeted updates about the health benefits, fun kiwifruit facts & figures, contests and delicious recipes. Thanks to our communication, we managed to rapidly create a large number of fans on both pages from scratch.

Iedereen Stadt

AG Stadsplanning asked Monokroom to help them with the writing & editing of their annual report — not the typically dull report, but a truly inspiring publication that reflects its vision on town planning in Antwerp. The thread throughout the story is the concept of “Iedereen stadt” that reflects the city’s dynamics and liveliness.

The result is a unique book of inspiration with a wide range of interviews, round-table conversations & visions on the city, beautiful project images, quotes and much more.

Very Important Pixels™

Very Important Pixels™ is a fresh brand that features iconic pixel portraits on fashionable tops and sweaters. Inspired by 80s video games, Belgian designer Kristof Saelen has developed an original and unique style in which he handcrafts his works pixel by pixel. We took care of all things online.


Iconic footwear brand Komrads makes cult sneakers based on the original model by the Czech Boot Company. An urban shoe as a cherished symbol of soviet craftsmanship. Monokroom designed and developed a foolproof B2B online ordering system.

Let's bake!

Monokroom developed the social media strategy for Dr. Oetker. The bottom line: creating awareness about the wide range of yummy high-quality products that bring people together.

If you’re passionate about something, you want to talk about it. That's why we created this social platform: to connect like-minded people, help you scout out the best recipes, tips & tricks and give you a place to share your bakes.

Spa Fruit

We created three pixel artworks, each with 2.985 bottles to visualize the Spa Fruit flavours in a huge refrigerated pixel wall. While sampling, one visual morphed into another, revealing all the fruity lemonades. The billboards were set up in Antwerp and Liège Central Station, reaching thousands of consumers every day.

Inventors of the campaign are the guys over at Darwin.

De isolatiegids

As one of Europe's leading manufacturers of insulation material, Recticel aims to service their customers in the friendliest possible way and goes to great lengths to avoid confusion. Pretty important when you have a wide range of products to offer.

Monokroom built a tool that leads customers straight to the right product. This multicountry app is optimized for large touch screens, mobile and desktop devices.


How to entice the Dutch to plan a trip to Flanders? For starters, by showing that you offer everything that I'm looking for and giving a suggestion or two (or ten, or fifty) to make my trip even more special.

Kunstmaan came up with the concept of a "Genieterskrant" (or "Paper of Indulgance") — two lift-out pages in the main Dutch newspapers — and asked Monokroom to tell the story. The result: two beautiful papers with a subtle Dutch twist full of with fun, culture, shopping, food, hospitality & much more.



Good design means good balance between practicality and aesthetics. We absorb, think, wireframe and securely work to showcase your brand or message in the most attractive and interesting way possible, even when it gets technical. We specialize in logo design, art direction, information architecture (IA) and interactive user experience (UX), tailor-made for instant publication online or off.


Web production

We know how it works by now. Since 2001, we haven't stopped building web software on a pro basis for clients big and small. Mono- and multilingual campaign websites, e-commerce interfaces and single-page browser apps (SPA), usually driven by a database with dummy-proof content management system (CMS). All optimized for use on mobile, tablet and desktop devices.


Copywriting & content creation

Copywriting is more than just “writing copy”. It’s an art that speaks a message that can stir the mind & heart into action. Creating great content takes patience and sometimes a bit of SEO-friendliness. Online or offline, we craft writings that will tell your story and facilitate love connections between a brand and its audience. Indulge us with writing jobs and we will surely live happily ever after…


Social media stuff

We eat social media for breakfast —it’s what makes us feel alive. We’ll help you spread the word about your business by analyzing your online presence, determining the opportunities and creating a clear social media strategy that fits your brand and budget. Conversation management isn't just about chatting to people — it's about chatting to the right people on the right channels, whether it’s on Facebook, Instagram, Twitter or LinkedIn.



Monokroom is an independent studio based in the historic city center of Mechelen, Belgium.

Our talent is to inject projects with creativity and execute ideas in the finest possible way.

Contact us


Frederik de Merodestraat 29
2800 Mechelen

BE 0837 487 904

Design & web
Kristof Saelen
+32 479 82 06 56

Content & social media
Nele Waelbers
+32 486 16 57 67